Customer service is perhaps the most important thing for your business to function properly

We decided to return to this topic today due to our long years of experience in our charming island market. Good customer service can overcome poor marketing, but it is incredibly difficult (and expensive) to replace poor customer service with even the most exceptional and "nice" marketing.

Damage to your reputation can cost a lot.

Of course, "good customer service" is often subject to interpretation. It is normal for small errors to occur or to find clients with whom it is impossible to deal. These are usually small bumps in the road and do not constitute bad customer service.

However, these situations are often considered universally unacceptable:

• Long wait times and response times

• Little attention to detail

• Company representatives with a lack of experience and knowledge

• Unprofessional and impersonal interactions

Businesses that are guilty of these poor customer service traits often face negative consequences, many of which are difficult to overcome and can lead to business failure. The good news is that even the worst customer service habits can be fixed without damaging your brand, assuming you act quickly.

"People don't care how much you know until they know how much you care." - Theodore Roosevelt

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